VisEra Collaborates with NTHU on "Literary walking in Hsinchu"

VisEra and National Tsing Hua University have teamed up to launch the “Literary walking in Hsinchu " project, which aims to integrate literature to the planning of 30 walking routes. This collaboration seeks to promote balanced development of urban and rural area in the greater Hsinchu, Taiwan, creating cultural and historical heritage communications and a green tourism brand for the region.

This project creates a tripartite collaboration platform among business, university, and local NGOs, and will first introduce five walking routes this year, featuring themes related to Hakka and Taiwan Indigenous literature. Additionally, an App will be developed, incorporating interactive guides through augmented reality (AR) and games, inviting the public to explore the beautiful scenery and cultural heritage of the greater Hsinchu on foot.

Through supporting the project, VisEra hopes to expand its ESG social engagement, promote the public to deepen the connections with Hsinchu, and enhance local identity. VisEra Chairman Mr. Robert Kuan also encourages people who work in the Hsinchu Science Park to get to know and fall in love with Hsinchu through walking. "You will come to know and love this city where we live and work together, truly putting down roots."

VisEra Chairman Mr. Robert Kuan (left) and NTHU Senior vice president Dr. Ping-Chiang Lyu (right) jointly signed “Literary walking in Hsinchu” cooperation project

VisEra management team, NTHU faculty, and local NGO leaders of five walking routes

VisEra Collaborates with NTHU on "Literary walking in Hsinchu"

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